ECONOMICS (ECO)

 ECO 201. MATHEMATICS FOR BUSINESS AND ECONOMICS (3). This course provides essential mathematical background for students of business and economics, including linear equations and their applications, break-even analysis, linear supply and demand functions, systems of linear equations and inequalities, mathematics of finance and its applications, summation, differential calculus and integral calculus. Prerequisite: MAT 135 or MAT 137.

 ECO 202. BUSINESS STATISTICS I (3). Topics covered are types of data and levels of measurement, sampling, measures of central tendency, measures of dispersion, frequency distributions and histograms, probability, discrete probability distributions, continuous probability distributions, sampling distributions, confidence intervals and hypothesis testing for one population.  Prerequisite: ECO 201.

 ECO 250. CREDIT MANAGEMENT AND CONSUMER FINANCE (3). This course will describe the nature and types of consumer and business credit.  It also discusses the current techniques and strategies used by credit managers in credit decisions and controlling.  No prerequisite.

ECO 251. PRINCIPLES OF ECONOMICS I (3). A study of the basic economic concepts underlying the structure and functioning of the American economic system, with emphasis on basic macroeconomic analysis. References are also given for issues on contemporary economic problems in such areas as unemployment and poverty, labor relations and economic development. Prerequisite: MAT 135 or MAT 137.

ECO 252. PRINCIPLES OF ECONOMICS II (3). A continuation of ECO 251, with emphasis on household behavior, marginal utility and demand-supply analysis; firm behavior, producing and pricing output, factor market analysis and resource employment; and international economics. Prerequisite: ECO 201.

 ECO 254. INTRODUCTION TO ECONOMICS (3). A general study of basic micro- and macroeconomic analysis, with special references to fiscal and monetary policies, stability and growth, the price system and resource allocation. Designed for other than business administration students. No prerequisite.

 ECO 331. BUSINESS STATISTICS II AND DECISION THEORY (3). Topics covered include hypothesis testing on the means of two populations, tests of two proportions, chi-square test for independence, one-way analysis of variance, two-way analysis of variance, simple and multiple linear regression.  Prerequisite: ECO 202.

 ECO 341. INTERMEDIATE MICROECONOMIC THEORY (3). This course is a study of the pricing system and resource allocation in the private economy. It covers the theories of demand and production, the determination of prices for commodities and factors of production in competitive and noncompetitive markets, and behavior of markets. Prerequisite: ECO 252.

 ECO 342. INTERMEDIATE MACROECONOMIC THEORY (3). Aggregate economic analysis emphasizing the determination of the levels of income, employment, output and distribution of income. The treatment is largely nonmathematical beyond the simple geometrical tools and equations. Prerequisite: ECO 252.

 ECO 440. ECONOMETRICS (3). An application of econometric techniques to economic problems. An examination of econometric models, probability, estimation estimators, random variables, regression and correlation as tools in economic analysis. Prerequisites: ECO 341, ECO 342, ECO 332.

 ECO 442. MANAGERIAL ECONOMICS (3). This course surveys the analytical tools and the institutional characteristics of the production process. It develops and integrates  principles and practices from various fields of economics and management that apply to management decision making and policies regarding production. The course draws upon the wealth of models and prescriptions of the analytical tools of decision making. Prerequisite: ECO 252.

 ECO 451. URBAN ECONOMICS (3). Analysis of the economy of the city, its growth and development; theory and empirical analysis of urban markets and problems, and policies of urban economics. Prerequisite: ECO 252.

 ECO 455. MONEY AND BANKING (3). A general study of money, the organization, function and operation of commercial banks. Emphasis is placed on the organization, power and responsibility of the Federal Reserve authorities. Included is a study of domestic and international monetary policies. Prerequisite: ECO 251.

 ECO 459. PUBLIC FINANCE (3). A study of the public economy at the national, state and local levels. The course is divided into the microeconomic topics of resource allocation and income distribution and the macroeconomic topics of employment and price stability. Particular topics include the rationale for government expenditures in a market economy; cost-benefit analysis and budgeting; evaluation of taxes; and efficiency and equity effect. Prerequisite: ECO 252.

 ECO 470. BUSINESS CYCLES AND FORECASTING (3). This course explores the nature, the characteristics and the causal factors of business cycles. It also covers the measurement of economic fluctuations and the forecasting of economic activity. Prerequisites: ECO 252 and ECO 332.

 ECO 471. ECONOMICS OF ENERGY (3). This course introduces learners to the analysis of energy and environmental policy issues and their economic impacts on business and industry. Prerequisite: ECO 252.

 MANAGEMENT (MGT)

 MGT 204. BUSINESS COMMUNICATIONS (3). A study of the fundamentals of English and report writing leading to a better knowledge of business letter writing and other forms of business communications both oral and written. Prerequisites: ENG 131 and ENG 132 or equivalent; CIS 205.

 MGT 220. THE SYSTEMS APPROACH TO BUSINESS (3). This course uses the systems approach to study the problems, risks and opportunities in the formation of a new business and provides an overview of the business systemÕs planning, development, operations, information and communications. The student is exposed to each major in the college and is better able to make a decision as to the options provided in each major. No prerequisites.  Freshman and sophomore classifications only.

 MGT 255. BUSINESS LAW/LEGAL ENVIRONMENTS FOR ADMINISTRATION I (3). Introduction to basic principles of business law, including source of law, legal requirements for contracts and the agency relationship, commercial paper, personal property and bailments. No prerequisites.

 MGT 304. ADVANCED BUSINESS COMMUNICATIONS (3). This course teaches expository writing by a movement from writing unified and coherent paragraphs to the writing of well-developed themes. It stresses the mastery of several different techniques in writing business reports through examination of samples, theoretical understanding and practice. This course also focuses on making effective presentations using computer software packages.  Prerequisites: MGT 204, CIS 206. Must have passed the English Proficiency Exam.

 MGT 321. PRINCIPLES OF MANAGEMENT (3). An introduction to the role of the administrator within business enterprises as he/she relates to his/her superiors, associates and subordinates. Considers various schools of management thought, theories of organization and the nature and application of good management practices. Prerequisites: CIS 205, MGT 204.

 MGT 324. FUNDAMENTALS OF TOTAL QUALITY MANAGEMENT (3). Emphasis is on the basic TQM principles and tools. TQM principles include leadership, culture, teams, empowerment, customer focus, vendor partnership and continuous improvement. TQM tools and techniques include the seven basic tools: benchmarking, quality function deployment, just-in-time, group techniques, re-engineering and zero-defect philosophy. Prerequisites: ECO 202, MGT 321, MKT 321.

 MGT 325. HUMAN BEHAVIOR IN ORGANIZATIONS (3). A study of the behavioral science philosophies, theories and concepts relevant to functional areas of business. Prerequisites: MGT 321 and PSY 251.

 MGT 356. BUSINESS LAW/LEGAL ENVIRONMENTS FOR ADMINISTRATION II (3). Fundamental principles of various legal forms of business organizations and laws concerning sales, security devices, real property, estates and bankruptcy. Prerequisite: MGT 255.

 MGT 400. ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT (3). Students learn the concepts to start and manage a small business, including franchises.  Topics include an overview of entrepreneurship, the aspects of launching a new venture (including the business plan, legal aspects, marketing, financing) and the problems connected with managing an ongoing venture such as accounting, marketing, computers, human relations, purchasing and inventories, and social responsibilities and ethics. Prerequisites:  MGT 321, MKT 321, FIN 321, CIS 206.

 MGT 421. PERSONNEL MANAGEMENT (3). Emphasis is placed  on the philosophy and policy considerations that are basic to sound personnel programs. Includes consideration of staffing, utilization of employee potential, individual and group behavior, management and labor relations, security, remuneration and manpower planning. Prerequisites: MGT 321 and CIS 205.

 MGT 422. PRODUCTION MANAGEMENT (3). The study of production/operations management concepts and quantitative tools required in the design, operation and control of manufacturing and service systems.  Topics include forecasting, productivity and competitiveness, TQM, waiting-line theory, facility design, project management, inventory models, JIT systems, MRP and MRP II.  Prerequisites:  ECO 331, MGT 321, MKT 321 and senior classification.

 MGT 425. PUBLIC MANAGEMENT (3). An analysis of the basic managerial functions relating to local, federal and state government processes. Prerequisites: MGT 321 and senior classification.

 MGT 430. INTERNSHIP IN BUSINESS (3). This course recognizes that a student can learn certain kinds of knowledge more effectively while working in either the public or private sector. Interns will be assigned tasks and responsibilities commensurate with their skills and qualifications. Prerequisite: satisfactorily completed 60 credit hours, minimum of 12 hours in a major field of study and recommendation by academic adviser.

 MGT 453. LABOR RELATIONS (3). This course covers labor management relations. It focuses on collective bargaining with emphasis on labor-management disputes in todayÕs environment. Specifically, the course concerns itself with the environmental framework of industrial, government and labor relations. Prerequisite: MGT 321 and permission of instructor.

 MGT 460. INTERNATIONAL BUSINESS (3). A study of the development of international business and the peculiar problems faced by multinational operations. Included are the different forms of organization (centralized and decentralized) as well as the impact of social and political differences on business methods. Prerequisites: MGT 321, MKT 321 and FIN 321.

 MGT 462. BUSINESS POLICIES (3). A case method approach to organization problems and strategies. Emphasis is placed upon alternative actions in decision-making relating to the various business functions. Prerequisites: MGT 321, FIN 321, MKT 321 and seniors in their final semester; must have passed the Baccalaureate Writing Competency Test.

 MARKETING (MKT)

 MKT 321. ELEMENTS OF MARKETING AND DIRECT MARKETING (3). A study of the activities in marketing and their influence on business policies. To acquaint the student with the nature and scope of modern marketing management and the direct marketing concept and provide the student with concepts for consideration of consumer and industrial goods, distribution channels, sales promotion and price legislation. This course is a prerequisite for all senior courses in marketing. Prerequisites: ECO 252, CIS 205.

 MKT 333. CONSUMER BEHAVIOR (3). An analysis of the cultural, social and psychological factors that influence the consumer decision-making process; considers methods, techniques for measuring consumer behavior and analyzing consumer markets. Prerequisites: MKT 321, PSY 251.

 MKT 335. CREATING DIRECT MARKETING RESPONSE ADVERTISING AND PROMOTION (3). A study of promotion that considers the use of advertising and the advertising media, especially mass media, in the sale of goods and services. This involves the development of direct marketing offers and meshing benefits with customersÕ needs. Also involves the selection of media and copy strategies to promote offers appropriately and efficiently to target markets. Prerequisites: MKT 321, MKT 333.

 MKT 336. SALES MANAGEMENT (3). An introduction to the different aspects of sales and the analysis of the nature and role of field sales operations. Emphasis is placed  on the operations and administration of field sales management. Prerequisites: MKT 321 and MGT 321.

 MKT 339. MARKETING SYSTEMS AND CHANNELS (3). Analysis of the various marketing institutions emphasizing their functions, interactions and interdependences. Additional emphasis is placed on channel design and selection and recent trends in distributive channels. A systems approach is utilized. Prerequisite: MKT 321.

 MKT 341. RETAILING (3). An analysis of all aspects of retail store management, including promotion, product selection, sales management, location, store layout and inventory control. The relationship between retailing and other aspects of the economy is also presented. Prerequisites: MKT 321, MKT 333.

 MKT 434. MARKETING RESEARCH (3). Application of scientific methods of obtaining information for structuring marketing policies and techniques, emphasis on the role of research in the solution of marketing problems. Actual problems and cases are utilized. Application of marketing research is related to motivation, product, advertising, sales control and other areas of marketing. Prerequisites: MKT 321, ECO 331.

 MKT 435. MARKETING STRATEGY (3). A culminating course to be taken in the studentÕs senior year, in which the knowledge learned from core courses in marketing is applied in case material. This course is designed to intensify the student's familiarity with the marketing manager's responsibilities and authority. Prerequisites: MKT 335, MKT 339, MKT 434 and senior classification.