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More Coaching...Less Teaching!
 
 

MARKETING MAJOR
(Leading to the Bachelor of Science Degree)

Core Curriculum Marketing Majors must choose Core Curriculum Courses as follows:

42

Orientation: (1 Hours)
ORI 100 Orientation 1
English Composition: (6 Hours)
ENG 131/141 English Composition 3
ENG 132/142 English Composition 3
Humanities and Fine Arts: (12 Hours)
HUM 103 Hum. Through the African-American Experience 3
ENG 209 Introduction to Literature 3
Choose one of the following 
ART 131 Art Appreciation 3
MUS 121 Music Appreciation 3
THE 111 Introduction to Theater 3
Choose one of the following 
ENG 210 Introduction to Literature 3
HUM 101 Humanities 3
HUM 102 Humanities 3
PHL 201 Logical Reasoning 3
SPE 200 Voice and Diction 3
SPE 205 Public Speaking 3
Natural Sciences and Mathematics (11 Hours) (9 Hours)
MAT 137 College Algebra 3
PSC 231 Physical Science Survey 4
PSC 232 Physical Science Survey 4
History, Social and Behavioral Sciences: (15 Hours)
HIS 131 World History 3
ECO 251 Principles of Economics I 3
PSY 251 General Psychology 3
Choose one of the following 
ANT 113 Societies Around the World 3
GEO 206 World Geography 3
HIS 132 World History 3
POS 207 American Government 3
SOC 110 Introduction to Sociology 3
Pre-Professional, Major and Elective Courses 19
ACT 214 Principles of Financial Accounting I 3
ACT 215 Prin. of Financial Acct II & Managerial Acct 3
CIS 205 Intro to Computer Information Systems 3
ECO 201 Math for Business and Economics 3
ECO 202 Business Statistics I 3
ECO 331 Business Statistics II and Decision Theory 3
PED 114 Begining Golf or PED 122 Beginning Tennis 1
Required Support Courses 30
MGT 204 Business Communications 3
CIS 206 Micro Computers 3
ECO 252 Principles of Economics II 3
FIN 321 Essentials of Managerial Finance 3
MGT 255 Business Law/Legal Environment for Admin I 3
MGT 321 Principles of Management 3
MKT 321 Elements of Marketing & Direct Marketing 3
MGT 324 Fundamentals of Total Quality Management 3
MGT 422 Production Management 3
MGT 462 Business Policies 3
Required Major Courses (Marketing)                            Courses Required: (21 Hours) 30
MKT 333 Consumer Behavior 3
MKT 335 Creating Direct Mkt Response Adv and   Promotion 3
MKT 339 Marketing Systems and Channels 3
MKT 434 Marketing Research 3
MKT 435 Marketing Strategy 3
MGT 220 The Systems Approach to Business 3
MGT 304 Advanced Business Communications 3
Choose three courses from the following: (9 Hours)
MKT 336 Sales Management 3
MKT 341 Retailing 3
MGT 325 Human Behavior in Organizations 3
MGT 356 Business Law/Legal Environments for Administration II 3
MGT 400 Entrepreneurship and Small Business Management 3
MGT 430 Internship in Business 3
MGT 460 International Business 3
CIS 415 Management Information Systems 3
TOTAL SEMESTER HOURS TO GRADUATE 121

 
 
 
 

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